Jessi Baker, founder and Chief Executive of transparency company Provenance, spoke with Business Voice about building business trust and the technology making it happen. There is a growing movement towards more responsible, ethical shopping. Where customers can see exactly where their products are sourced and who by, not just from the point of origin but through the whole supply chain. This is not just about knowing whether a coffee is fair trade, or if a tin of tuna is dolphin friendly. This is something more.
Studies show that consumers are willing to pay more money for products from companies committed to positive social and environmental impact, yet finding the right information is still not that easy.
Provenance looks to remedy that. It works with brands and retailers to make products traceable, enabling stores to provide information on products that ensure its offerings are ethically sourced and live up to the product claims…