A target for carbon neutrality is the must-have centrepiece for your brand’s sustainability communications strategy. But as organisations queue up to add their net zero strategies to the pile, a number of common pitfalls are emerging. These mistakes threaten not only the integrity of their communications, but the future of our planet.
Read MoreThe beauty industry isn’t good at opening up when it comes to ingredients and impact. But the ‘values shopper’ cohort is growing, and brands need to step up to meet their expectations. Supply chain transparency is a difficult issue for brands.
Provenance, a Merian Ventures portfolio company, believes every product should come with accessible, trustworthy information about origin, journey and impact. Through Provenance’s Transparency Framework, we’re helping beauty brands deliver exactly this.
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